90-Day Activation Playbook

Morehouse DC Chapter
Cluster Intelligence Activation

Douglass Dennard — Fundraising Committee Chair — 90-Day Cluster Activation Plan

Week 1–2: Intelligence Foundation

Pull DMV arm contacts. Map committee members. Coordinate internally. Research HBCU Initiative advisory structure.
Week 1 Action Items

task_alt Pull DMV arm contacts at Amazon, Google, Microsoft, IBM who are tied to Morehouse's national partnerships — these are warm calls, not cold outreach

task_alt Map committee members' employer affiliations against Tier 1 and Tier 2 targets — alumni inside target companies are the door openers

Week 2 Action Items

task_alt Request meeting with Morehouse Institutional Advancement to coordinate and avoid donor conflict — present the cluster intelligence as the frame for the DC Chapter's raise

task_alt Research White House HBCU Initiative advisory structure — identify path to DC Chapter participation

Expected Outcomes

Week 3–4: Anchor Outreach

Schedule Tier 1 and Tier 2 conversations. Frame workforce pipeline pitch. Identify federal grant programs.
Tier 1 Corporate Anchor (Weeks 3–4)

task_alt Schedule 3 Tier 1 corporate conversations — frame as workforce pipeline access, not donation ask

task_alt Present NSF supercomputer credential and DMV talent flow argument

task_alt Target: Google, Amazon, Microsoft for opening conversations

Tier 2 Government Contractors (Weeks 3–4)

task_alt Schedule 2 Tier 2 contractor conversations — frame as HBCU mandate fulfillment + talent pipeline

task_alt Lead with federal AI demand and Black STEM talent shortage argument

task_alt Target: SAIC or Leidos for opening conversations

Federal Grant Alignment (Weeks 3–4)

task_alt Identify which federal grant programs under the White House EO the DC Chapter can apply to directly as a regional delivery partner

task_alt Map NSF workforce programs + DOE HBCU initiatives + White House EO funding

task_alt Identify application deadlines and grant amount ranges

Expected Outcomes

Month 2: Pitch Refinement

Close first commitment. Use as social proof. Launch alumni campaign. Position at federal convening.
Weeks 5–6: Close First Commitment

task_alt Close first Tier 1 or Tier 2 commitment — use as social proof for remaining outreach

task_alt Structure as 3-year partnership with naming rights or annual sponsorship

task_alt Document case study for remaining prospect conversations

Weeks 7–8: Alumni Campaign Launch

task_alt Launch Tier 4 alumni campaign after first anchor is secured — corporate match doubles alumni impact

task_alt Design named scholarship structure: $10K-$25K donor tier ($5K-$12.5K matched)

task_alt Target: 25-50 alumni donors in DMV and national network

Weeks 7–8: Federal Positioning

task_alt Position DC Chapter at next HBCU federal convening as regional AI workforce delivery partner

task_alt Coordinate with Morehouse Institutional Advancement on joint presentation

task_alt Build relationships with DOE and NSF program officers

Expected Outcomes

Month 3: Close and Structure

Close Tier 1 and Tier 2 commitments. File grant applications. Structure naming and branding.
Weeks 9–10: Tier 1 & 2 Close

task_alt Close $1.5M+ in Tier 1 and Tier 2 commitments

task_alt Structure multi-year partnerships: 3-year terms with renewal options

task_alt Document partnership agreements and program naming rights

Weeks 9–10: Federal Grant Filing

task_alt File or partner on Tier 3 federal grant applications

task_alt Target: $250K-$500K in Year 1 federal funding

task_alt Leverage first Tier 1/2 commitments as evidence of private sector alignment

Weeks 11–12: Program Branding

task_alt Structure named scholarships and program branding for corporate partners

task_alt Create naming tiers: $500K+ = Program name; $250K+ = Annual award name

task_alt Design co-branded marketing materials for each partner

Week 12: Final Reporting

task_alt Report to full chapter with cluster intelligence brief and raise progress

task_alt Present: Commitments closed, alumni engagement, federal opportunities

task_alt Plan: Phase 2 expansion to remaining DMV prospects and national alumni

Expected Outcomes by End of 90 Days

Key Success Metrics

By end of 90 days, the DC Chapter will measure success by: